Considering the “sales swoon” that occurred this year, I’m sure everyone was relieved that Black Friday pushed firearms sales to levels that were not hit any time prior in 2014. This begs the question, however, as to whether Federal Firearms Licensees took the time during the lull to get your compliance house in order?
As if you needed a reminder, there is a full-time regulator — the Bureau of Alcohol, Tobacco and Firearms — who operates in real-time to enforce firearms compliance laws, rules, and regulations whether firearms sales are up or down. Only a downturn in sales can provide the time necessary, however, to be sure that compliance is a priority and your Federal Firearms License stays pristine. Did you seize the opportunity to make firearms compliance a priority?
Like I said earlier in the year: every FFL should go back at least one year and cross all t’s, dot the i’s, and scrub your books. Do a complete firearms inventory. Use the downtime in sales to ratchet up the firearms compliance levels in your operation, while competition gets picked off one-by-one by the government. If the latest article from the bastion of liberal thought, the New York Times (of all the sources!), is any indication, more Americans are focused on gun rights over gun control than ever before. This should only equate to another period of sales growth leading up to the 2016 elections.
Are you ready to take advantage of that promising future, or will you be mired in potential compliance issues with ATF while your competition concentrates on selling, selling, selling?